Work → Case study
We were our own first client
Before the Growth Studio was an offering, it was how we grew our own products: Kuma, a healthcare SaaS with a searchable provider directory, and Mana, a patient-facing app for people living with chronic illness.
The B2B motion
Growth started with the list, not the ads. For Kuma, we compiled targeted, verified lists of the exact specialists who mattered — rheumatologists in target regions, with practice details and contact data — using agents for the research and enrichment. Then we ran outreach where every message was drafted by an agent and approved by a person before it sent. No spray-and-pray, no spam cannon: a researched list, a human decision on every send, and an audit trail behind it.
The B2C motion
Patient communities run on trust, so Mana grew where its users actually talk: the spoonie community's hashtags, lupus awareness days, and the platform-native conversations around them. Engagement was disclosed and human-voiced — no bots, no astroturfing — with AI accelerating the research, the drafting, and the content calendar behind it. When you market to a community you belong to, you learn exactly where the line is. We keep that line for our clients.
Why it's an offering now
The same playbook — agent-scale research and drafting, human approval on everything outbound, community engagement that respects the community — is what the Growth Studio runs for clients, B2B or B2C. We tested it on ourselves first, with our own money and our own products on the line.
Growing something?
Tell us who your customers are and where they live online. We'll come back with a channel plan and honest numbers.